Legal Desire Insider

Legal Desire Insider

Legal tech, legal marketing and the systems that make legal work faster. Practical detail, not predictions. From Anuj Kumar, founder of Legal Desire, publishing on the legal industry for 14 years. Weekly.

AI Search

+2

ChatGPT is choosing lawyers now. Is it choosing you?

Oct 5, 2026

•

4 min read

ChatGPT is choosing lawyers now. Is it choosing you?

Seven fixes that get a law firm named in AI answers, and a ten-minute test to see where you stand

Anuj Kumar
Anuj Kumar
The CRM setup that brings law firms repeat clients

Oct 1, 2026

•

3 min read

The CRM setup that brings law firms repeat clients

Most firms buy a CRM to chase new business. The easier money is in clients who have already paid you.

Legal Tech

+2

Should junior lawyers become legal engineers?

Oct 1, 2026

•

2 min read

Should junior lawyers become legal engineers?

46 Big Law lawyers left for AI companies in six months. Most were associates.

Introducing DealDatabase.co: see who advised on every deal

Sep 23, 2026

•

2 min read

Introducing DealDatabase.co: see who advised on every deal

10,849 law firm deal announcements, 656 firms and 34,548 named lawyers, searchable for free. Insider readers get 15 days of full access.

Deals

+2

Deal teams got bigger, not smaller

Sep 22, 2026

•

2 min read

Deal teams got bigger, not smaller

What two years of AI rollouts have not changed in a Magic Circle workflow